15-minute-guy Leeds 
Is Your LinkedIn About Section a Bio or a Sales Page?
When we talk LinkedIn™️, where professionals connect and there are countless opportunities, your About Section serves as a critical first impression.
But what makes an About section effective?
Should it be a showcase of qualifications or a compelling sales pitch?
The Challenge
I was asked a great question by a friend who's working with a Sales Coach.
Here is what she said:
"My friend is an excellent salesman and is coaching me. He insists that the About section should be used as a sales page rather than writing about me."
What do you think?
Should the About section be a traditional self-focused introduction or a persuasive sales page?
My thinking is that we should be writing to our prospective client to help them with their problems and not as a bio about how fantastic you are.
The Sales Perspective
I reckon that potential connections on LinkedIn™️ are more interested in the value and results you can provide rather than a laundry list of qualifications.
Do you really care if an accountant has a certain qualification, or a Fitness Coach runs 10 Marathons a year?
You want to know that the accountant is going to keep you compliant and the fitness coach gets you fit.
And that they understand the issues that you are having.
People want to know that you understand their problem and can help them solve it.
In compiling my reply to my friend I checked out three random LinkedIn™️ profiles and they all talked about how brilliant they were.
I scrolled on past.
Do you do the same?
Talk About Their Pain Points
If you talk about the pain points you'll find that people will resonate more with you because you are showing that you understand where they are.
By demonstrating this aspect they'll assume that you can help them with their problems.
Stop making your About section all about you.
Make it about the person reading it.
Ask Three Killer Questions
The key thing is to focus on the viewer's perspective.
Instead of inundating the About section with qualifications, come up with three killer questions that address the audience's needs.
The About section then becomes a teaser, enticing viewers to click "See more" to learn how the profile owner can provide solutions.
Think about the three questions your ideal client is already asking themselves.
Then use your About section to show them that you understand those problems.
Build Your Credibility
When you get deeper into the About Section consider sharing your knowledge to give you credence.
You can even allude to the recommendation section where you have your testimonials.
The recommendation section becomes a powerful tool for building credibility and trust among potential clients or partners.
The About Section Is Your Gateway
In the competitive landscape of LinkedIn™️, your About section is a crucial tool for making a memorable impression.
By shifting the focus from self-promotion to addressing the needs of your audience, your About section then becomes a gateway to showcasing not just who you are but how you can make a difference for those who choose to connect with you.
Your LinkedIn About section isn't your CV.
It's an opportunity to show your ideal client that you understand them, their problems and how you can help.
