Mastering Content Creation: Tips from Our LinkedIn™️ Live Session with Odessa Sherreard

Master LinkedIn™️ content creation with tips on engagement, consistency, and using AI from experts Ashley Leeds and Odessa Sherreard

Creating compelling content is more than just broadcasting your services. It's about engaging your audience, building trust, and sharing valuable insights. In a recent LinkedIn Live session, I had the pleasure of chatting with Odessa Sherreard, a seasoned content writer and ghostwriter. We delved into the nuances of content creation, and here are some key takeaways that can help you master your content strategy.

The Journey to Content Creation

Odessa’s journey to becoming a content writer is inspiring. She transitioned from HR and recruitment to writing, demonstrating that you don't need a traditional writing background to create impactful content. Her story underscores the importance of leveraging your unique experiences and skills in your content creation efforts.

Making Business Content Relatable

One of the biggest challenges in content writing is making business topics engaging. Odessa emphasized that writing personable and consistent content isn't hard when you know where to start. Relatability is key. For instance, instead of just talking about pensions or software, try to weave in stories or examples that your audience can connect with.

The Importance of Consistency

Showing up regularly on LinkedIn is crucial. Odessa likens LinkedIn to a networking meeting—attending consistently ensures you're on people's radar. This consistent presence helps build the all-important "know, like, and trust" factor with your audience.

Balancing Personal and Professional Content

A successful content strategy involves a balance between personal stories and professional insights. Sharing personal anecdotes can make your content more relatable and human. This approach builds trust and encourages engagement, as people feel they are connecting with a real person, not just a business.

Overcoming Posting Fears

Many people fear spamming their network or question the value of their content. Odessa and I discussed how to overcome these fears. The key is to focus on the value you're providing and remember that not every post needs to be perfect. The act of sharing consistently is more important than achieving perfection every time.

Embracing Video Content

Video content is becoming increasingly important. Although it can feel awkward at first, it's a powerful way to engage your audience. Odessa shared tips on getting comfortable with video content, such as keeping videos short and focusing on delivering key messages clearly.

Building Connections Through Comments

Engagement isn't just about posting your own content; it's also about interacting with others. Commenting on other people's posts can help build relationships and increase your visibility. This practice can also provide inspiration for your own content.

Using Live Sessions for Engagement

Live sessions are a great way to create real-time engagement. They allow for interactive discussions and can be repurposed into other content formats. Our live session with Odessa is a prime example of how engaging and valuable these interactions can be.

Leveraging AI for Content Creation

AI tools can be incredibly helpful for generating ideas and structuring content. However, it's important to personalize and refine AI-generated content to maintain authenticity. AI should be viewed as a tool to enhance your creativity, not replace it.

Integrating Soft Selling

Soft selling involves sharing stories and insights that naturally lead to your services without being overly promotional. It's about demonstrating value and building trust, so when you do mention your services, it feels like a natural extension of the conversation.

Starting Now and Refining Your Approach

Odessa encourages everyone to start creating content now and refine their approach based on feedback and engagement. Don't wait for perfection. The more you post, the more you'll learn about what works and what doesn't.

Creating Valuable Content

Finally, always focus on providing value to your audience. Whether through insights, tips, or relatable stories, valuable content is what drives engagement and builds a loyal community.

Final Thoughts

Content creation is an ongoing process of learning and adapting. By following these tips and consistently showing up for your audience, you can create engaging content that builds trust and drives meaningful connections. If you’re feeling stuck or need a fresh perspective, don’t hesitate to reach out to professionals like Odessa who can offer guidance and inspiration.

Categories: : Content Ideas