“I Don't Know What to Post”
Your team knows their subject, but turning that expertise into LinkedIn content can feel difficult. Knowing what to say and where to start isn't always obvious.
Specialist LinkedIn Training
LinkedIn Training for Accountants & Bookkeepers
Get your team using LinkedIn with confidence, in just 15 minutes a day.
I'm Ashley Leeds, The 15-Minute Guy®, and I help accountants, bookkeepers and tax specialists become more confident, visible and active on LinkedIn — without spending hours creating content or wondering what on earth to post.
- Practical, professional training
- Online or in-person delivery
- Built around 15 minutes a day
Small actions. Real relationships. Helping your team build visibility, confidence and connections.
You don't need hours. You need the right 15 minutes.
Why LinkedIn Matters
Your Clients Are on LinkedIn.
Is Your Team Making the Most of It?
Your clients and prospects are on LinkedIn. So are your referral partners and future employees. And chances are, many of your team are already there too. But being on LinkedIn and using it effectively are two different things.
“Who Should I Connect With?”
Building a relevant professional network takes more than collecting connections. Your team needs to know how to find and engage with the people who matter to your firm.
“What If I Say the Wrong Thing?”
Some professionals worry about getting it wrong or appearing unprofessional. That uncertainty can stop them from commenting, sharing their expertise or starting conversations.
LinkedIn shouldn't be five minutes of scrolling and then disappearing.
I show accounting professionals what to do instead: practical, manageable actions that help them build relationships, start conversations and become more visible to the people who matter. Without LinkedIn taking over their day.
Experience That Matters
LinkedIn Training Designed for the Accounting Profession
LinkedIn needs to feel professional without becoming boring. That's particularly important in the accounting profession, where trust, credibility and relationships matter.
Ashley Leeds has years of experience working with accountants, bookkeepers and tax specialists. He has worked with accountancy firms and teams, spoken at Accountex and other business events, and delivered training and talks for ICAEW, ACCA, AAT, IPA and ICAS.
Your team doesn't need to become a group of LinkedIn influencers. They need practical ways to build relationships and grow their professional networks.
Practical LinkedIn training Professional development focused on visibility, confidence and relationships.
Experience Across the Accounting Profession
Ashley has delivered training and talks for professionals associated with these accounting bodies and organisations.
That experience matters. But this isn't about turning your accountants into influencers. It's about helping them use LinkedIn as a natural extension of the way they already build professional relationships — with practical training they can actually use.
The 15-Minute Approach
Five Simple Habits. Better LinkedIn Activity.
Your team doesn't need hours to make LinkedIn work for them. Ashley Leeds helps professionals build a simple, repeatable daily habit that makes showing up, building relationships and staying visible feel manageable.
01
Consistency
Small, regular actions are easier to maintain than occasional bursts of activity. Build a realistic routine that helps your team stay visible without overwhelming their working day.
02
Commenting
Join relevant conversations and contribute something useful. Thoughtful comments help your team engage with clients, prospects and referral partners naturally.
03
Clarity
Make it easier for people to understand who you are, what you do and how you help. A clear professional profile supports trust and makes connections more meaningful.
04
Content
Find practical ideas worth sharing from the work, questions and experiences your team already has. No complicated content strategy or pressure to become an influencer.
05
Connecting
Build relevant professional networks by connecting with people who matter to your firm. Focus on genuine relationships rather than collecting connections for the sake of it.
15
Minutes a Day
Give LinkedIn a manageable place in the working day. A focused 15 minutes can help your team take consistent action and build habits that last.
The goal isn't to spend more time on LinkedIn. It's to make the time you spend more useful — helping your team build confidence, strengthen relationships and become more visible through small, consistent actions.
Practical Skills. Real-World Use.
What Will Your Team Learn?
This isn't about adding another complicated task to everyone's workload. It's about giving your team the confidence and practical skills to use LinkedIn as part of the way they already work, communicate and build professional relationships.
Build Stronger Profiles
Help team members present their experience, expertise and professional value clearly, so people can understand who they are and how they help.
Grow Confidence
Replace uncertainty about what to say, where to start and how to engage with straightforward actions your team can practise and use.
Build Relevant Networks
Show people how to connect with clients, prospects, referral partners and other professionals who are relevant to their work and your firm.
Comment and Engage
Learn how to contribute to relevant conversations, engage professionally and become more visible without needing to publish a post every day.
Find Useful Content Ideas
Turn everyday expertise, common client questions and work experiences into useful ideas for posts that feel natural and relevant.
Support Personal and Firm Brands
Understand how individual team members can contribute to the visibility and reputation of the firm while developing their own professional presence.
Meet Your LinkedIn Trainer
Meet Ashley Leeds, The 15-Minute Guy®
Ashley Leeds is a LinkedIn trainer, coach, speaker and author who helps professionals become more visible on LinkedIn through simple, consistent habits that fit into the working day.
Known as The 15-Minute Guy®, Ashley believes that building a professional presence online shouldn't require hours of content creation, complicated strategies or a complete change in personality.
He has worked with accountants, bookkeepers and tax specialists, spoken at Accountex and other events, and delivered training and talks for organisations including ICAEW, ACCA, AAT, IPA and ICAS.
Having trained hundreds of professionals, Ashley focuses on practical actions people can use in their real working lives. The aim isn't to turn accountants into influencers. It's to help them become more confident, visible versions of themselves.
“You don't need hours. You need the right 15 minutes.”
Ashley Leeds LinkedIn Trainer, Coach, Speaker and Author
Experienced in working with accountants, bookkeepers and tax specialists
Speaker at Accountex and other business events
Practical training focused on confidence, visibility and relationships
Author of
101 Ideas for LinkedIn: Content Made Easy
Ashley's approach is built around making LinkedIn easier to use. His book, 101 Ideas for LinkedIn: Content Made Easy, reflects that practical philosophy: helping professionals find useful ideas and share their expertise without overcomplicating the process.
Let's Talk About Your Team
Want your accountants and bookkeepers to feel more confident using LinkedIn? Let's discuss your goals and explore what practical training could look like for your firm.
Your Questions Answered
Frequently Asked Questions About LinkedIn Training
Considering LinkedIn training for your accountancy firm? Here are some common questions about the approach, the training and what it could mean for your team.
Does this training work for people who hate posting on LinkedIn?
Absolutely. This isn't about forcing everyone to become a content creator or publish posts every day. LinkedIn involves much more than posting. Your team can learn to improve their profiles, comment on relevant conversations, connect with the right people and build relationships in ways that feel natural to them.
Do partners and directors need to get involved?
Leadership involvement can help set the tone and demonstrate that LinkedIn is a useful professional tool, rather than simply another task for the marketing team. The right approach depends on your firm's goals, your people and how you want LinkedIn to support your wider business development activity.
Can Ashley deliver training for firms across the UK?
Yes. Ashley is based in Devon and can work with firms through virtual training or explore in-person delivery. The format can be discussed around your team's location, requirements and training objectives.
Who is Ashley Leeds?
Ashley Leeds is a LinkedIn trainer, coach, speaker and author, also known as The 15-Minute Guy®. He helps professionals become more confident and visible on LinkedIn through simple, consistent habits. His experience includes working with accountants, bookkeepers and tax specialists, speaking at Accountex and delivering training and talks for organisations including ICAEW, ACCA, AAT, IPA and ICAS.
What could happen if our team uses LinkedIn more effectively?
A more confident and active team can create more opportunities to build professional relationships, contribute to relevant conversations and strengthen visibility for both individuals and the firm. Results depend on your team's activity, consistency, relationships and wider business context; training is designed to build the skills and habits that support those efforts, not guarantee a particular outcome.
How much time will my team need to spend on LinkedIn?
Ashley's approach is built around the idea of spending around 15 minutes a day on useful LinkedIn activity. The focus is on making that time intentional and manageable, with actions such as commenting, connecting, improving profiles and developing content ideas. Your team can explore what is realistic for their roles and schedules.
Can we choose between a workshop and a longer programme?
Training can be explored in different formats, including workshops and multi-week programmes. A longer programme gives participants more opportunity to practise what they learn and build consistent habits over time. The most suitable format will depend on your firm's needs and objectives.
Still Have Questions About Training for Your Firm?
Every firm is different. Tell Ashley what you're hoping to achieve and where your team needs support, and you can explore what a practical LinkedIn training approach could look like.
Let's Talk About Training Your Next Step
Let's Talk About LinkedIn Training for Your Firm
You know your people are on LinkedIn. The opportunity is helping them use it with more confidence, purpose and consistency — without adding hours to their working day.
Whether you're looking to support a few colleagues or help your whole firm become more visible, let's start with a conversation about what you're trying to achieve and where your team needs support.
What would you like LinkedIn to do for your firm?
And what's the BEST that can happen?
You don't need hours. You need the right 15 minutes.
