Small Business Saturday UK 2025

I've been selected for the #SmallBiz100 2025!

One of only two Devon businesses chosen from thousands across the UK — spotlighting small businesses making a real community impact.

100
Businesses selected
2
Devon businesses chosen
6 Dec
Small Business Saturday
2021
Year Full Cup Coaching started
THE STORY BEHIND IT

From a shed by the sea to the #SmallBiz100

Full Cup Coaching wasn't born from a slick business plan or a hefty investment fund. It started in a garden shed in a Devon seaside town — just Ashley Leeds, a quiet coastal view, and a genuine desire to help people feel more confident on LinkedIn™. Started later in life, with no formal strategy, Ashley built the business slowly and intentionally. The philosophy has always been the same: small, consistent daily actions — just 15 minutes a day — compound into real results. Operating since 2021, Full Cup Coaching has grown into a trusted resource for bookkeepers, accountants, coaches, and small business owners who want to grow their LinkedIn presence the human way — without paid tools, without burning out.

Devon Seaside
🌊 Devon Seaside – where it all began
ABOUT THE CAMPAIGN

What is #SmallBiz100?

Every year, Small Business Saturday UK spotlights 100 inspiring small businesses in the 100 days leading up to Small Business Saturday.

Community First

The #SmallBiz100 celebrates businesses of every type — from local shops and freelancers to coaches and creatives — that make a difference in their communities.

100-Day Countdown

Each of the 100 businesses is celebrated over the 100 days leading up to
Small Business Saturday on
6 December 2025.

Thousands Apply

Full Cup Coaching was chosen from thousands of entries UK-wide. Being one of only
2 Devon businesses selected is a
real honour.

Join the conversation

Share your story on LinkedIn

This recognition isn't just about Full Cup Coaching — it's a celebration of every small business owner who shows up consistently, serves their community, and keeps going. Share your own small business story and let's cheer each other on.

Stay in the loop

Get weekly tips on growing your LinkedIn presence in just 15 minutes a day — plus updates from the #SmallBiz100 journey.