One of only two Devon businesses chosen from thousands across the UK — spotlighting small businesses making a real community impact.
Full Cup Coaching wasn't born from a slick business plan or a hefty investment fund. It started in a garden shed in a Devon seaside town — just Ashley Leeds, a quiet coastal view, and a genuine desire to help people feel more confident on LinkedIn™. Started later in life, with no formal strategy, Ashley built the business slowly and intentionally. The philosophy has always been the same: small, consistent daily actions — just 15 minutes a day — compound into real results. Operating since 2021, Full Cup Coaching has grown into a trusted resource for bookkeepers, accountants, coaches, and small business owners who want to grow their LinkedIn presence the human way — without paid tools, without burning out.
Every year, Small Business Saturday UK spotlights 100 inspiring small businesses in the 100 days leading up to Small Business Saturday.
The #SmallBiz100 celebrates businesses of every type — from local shops and freelancers to coaches and creatives — that make a difference in their communities.
Each of the 100 businesses is celebrated over the 100 days leading up to
Small Business Saturday on
6 December 2025.
Full Cup Coaching was chosen from thousands of entries UK-wide. Being one of only
2 Devon businesses selected is a
real honour.

Join the conversation
This recognition isn't just about Full Cup Coaching — it's a celebration of every small business owner who shows up consistently, serves their community, and keeps going. Share your own small business story and let's cheer each other on.
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